Since grade school, we are taught to use “Well” instead of “Good,” “I’ instead of “Me,” and “May I” instead of “Can I.” When people correct us, does our grammar become perfect? Do we implement everything we’ve ever been corrected on? No, of course not.

As a young 8-year-old, I was a patient student and a sharp listener. While my classmates were fond of math and science, I was focused on perfecting every spelling test and became fascinated by the new world of commas. My class fell silent when we discussed grammar and spelling, but I was always eager to show off my knowledge. The teacher would finally ask, “Emily, where should the comma go?” “Before the conjunction,” I would say, keeping my reserved character, of course, so my friends wouldn’t think I was annoying.

The purpose of your business’s website is to provide your customers with information about your company’s products, services, and brand, but is that all it should be doing? Your website has the power to entertain, educate, and delight your customers. Your business may be open 9 to 5, but your website is available to the public 24/7. Are you confident it is working for you? The key to ensuring your potential customers understand how you can help them and are interested enough to contact relies on one simple thing. Your website content.

Today we will explore how to write engaging website content that will captivate your customers and impact your business in a positive way.

Before hiring a new employee, there are dozens of factors to consider. Businesses want employees to have a positive attitude, strong loyalty, and compelling creativity. However, it is arguable that the number one asset companies are looking for in candidates is effective communication and writing skills. Why is this so necessary for the job market you may ask? Today, we will explain why your ability to write and communicate effectively in business will never be obsolete. 

If your business publishes blog posts on a regular basis, then you probably have a well-oiled routine. You put your last period on the end of another great post, hit publish, and reap the benefit of short-lived excitement before it is lost in an archive along with dozens of other posts and is forgotten. Kind of sad, but it’s true, right?

As an avid writer, you systematically double check your commas, intently review your grammar usage, and triple proofread your content. Once these tasks are complete, what is the next step? There are many similar tips that float around the Internet of how to become better writers and how to improve your editing processes, but what do you do if you want to refine yourself as a writer on a daily basis? Writing clear messages, staying professional, and captivating your readers with descriptive language is a strong start, but how can you make sure your skills are as sharp as possible?  

Calling your brochures boring and ugly may be a little harsh, but it is the wake-up call that many of us need. Today, more than ever, it is important to have brochures that not only inform your potential customers of how you can help them but are also pretty to look at!

The problem is that revamping your brochure or even more daunting, an entire series of brochures, requires time, effort, and money. Three things that often run in short supply! Here are a few of our favorite tips to share with our clients on how to take your brochure from snooze-fest to a stimulating pamphlet your customers will actually read (and enjoy!).

“Avoid using the word very because it’s lazy. A man is not very tired; he is exhausted. Don’t use very sad, use morose. Language was invented for one reason, for boys to woo women--and in that endeavor laziness will not do.” - Robin Williams.

Even though our main goal as business owners and content writers is not to “woo women,” we believe Robin Williams was onto something here.

In writing, each word plays a crucial role in portraying your message. When you write, you lose the power of gestures, facial expressions, and body language. The strength of the words you choose is directly correlated with the message you convey to the reader. If you want to create a powerful and engaging piece, you must use language to its full potential.

Employers daily receive an abundance of resumes, and whether yours pops up via e-mail or gets shuffled amongst a database, you’ve only got a few seconds to grab their attention. With such a short time span and fierce competition, finding ways to make your resume stand out amongst the pack is the key to getting an interview.

But creating the perfect resume is a bit of a tricky and (sometimes) confusing process. How should you design it? And which content is important to include and which isn’t? What is the secret to creating a resume that will actually get your hired?

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AuthorAmanda Washburn

As we work to provide insightful and informative content on our blog about different aspects of business and content marketing, we wanted to take a moment to share more about what goes on here at Rough Draft Solutions!

The focus of our business is creating content worth reading. We strive to empower businesses to communicate with their customers in an effective and authentic way. In today’s world, businesses are communicating with their customers through websites, blogs, and newsletters. The challenge is knowing how to produce content effectively, how to write professionally, and realistically, how to get it done!

The English language is arguably the most complicated language of them all. It has a structure that is vastly different from many foreign languages and rules with the logic that states, “Just because.” With a language like this, it’s almost too easy to make a mistake. There are those of us who catch these mistakes quickly and others who aren’t as tuned-in to the depths of language. For any writer, it’s hard not to become frustrated with the ins and outs of English grammar. 

For someone who doesn’t consider themselves much of a writer, the writing process can be fairly intimidating. But writing doesn’t have to be unbearable and scary. And more importantly, writing plays kind of a large part in creating content for your business and is an ideal way to connect with your customers.

Here are a few tips that will help you become a better business writer and improve the way you communicate with your customers.

Writing for business is simple! You combine words together in sentences to communicate your thoughts and concepts and you're good to go, right? We wish!

If the goal is to inform, engage, and excite customers with our content, we must take it a step further. Just as a rookie athlete needs to practice to achieve perfection, we as business writers need to practice the skills it takes to connect with our readers. We need to be intentional in order to provide the value they're looking for, and ultimately, present interesting content they will rely on!

Today we will share 6 aspects of writing you can work on to gain the skills to produce polished and appealing content for your business.

The world of blogging is no longer just for documenting study abroad trips and personal weight loss journeys. The blogosphere has exploded across the business world with strategic ways to stay relevant to your customers and provide them with the information they want at the touch of a key.

Blogging increases repeat traffic, keeps your business relevant, and improves customer positivity, according to Neil Patel’s article Why Every Business Should Blog. These are just a few reasons why maintaining a blog for your business is a 21st-century necessity.

Let’s take a deeper look at a six unique ways you can make your business blog more successful.

When it comes to writing blog posts, we want our customers to be excited about our content and be responsive to what they read. We want to create a blog our customers can connect with, but what should we include in our blogs to make it interesting for our customers? What aspects of our blog will set us apart from the rest?

Today we will discuss a few ideas that can make your blog posts more interesting and more fun for your customers to read.

How many businesses can you think of that communicate well about the unique solutions they offer? Sure, being able to tell your customers about the products and services you sell is pretty mandatory. But what about sharing what makes you tick? What about creating content that adds value to your customers’ lives? Can you think of any businesses you know that communicate in that way?

While at the heart of many business owners is a burning passion for what they do and a clear reason they went into business, it’s not always easy for them to communicate these purposes with their customers. And yet, this is what consumers are desperately looking for.

We are so excited to share with you a wonderful article that was written about Rough Draft Solutions by Capital Gains. As a small business owner, it is fantastic to be supported by such a great organization. We hope you enjoy the article! 

Amanda Washburn understands what a blank screen is all about. She's a writer.
 
Armed with that core knowledge, Washburn decided she would help others fill the void and fine-tune what they had started. So in January 2014, she filled her virtual red pens and sharpened her cyber pencils and set in motion a business that provides strategic writing, editing and marketing solutions for small businesses.

Ta-da! I am so excited to share our new marketing piece with you! While I may be biased, I am thrilled to have a leave-behind that clearly articulates what we do and how we can help you as a small business owner.

It's funny, even though I help businesses craft messages that showcase what they do and the value they provide on a daily basis, it was hard for me to do it for my own business! I suppose it was good for me to see what my clients experience. :) 

You may or may not be familiar with content marketing, but it is high time that you get to know it a little better.

In a world where we are inundated with advertisements, emails and social media updates every waking minute of our day, it is hard to imagine how businesses can successfully connect with their customers in a meaningful way.

I will be honest, even in my profession, I find myself ignoring the many corporate email newsletters and social media promotions I see. There are, however, posts that I take the time to read and pay attention to - and you know what they have in common?

Words matter. The way we talk about our business matters. The way we write about our business matters. The way we communicate with our customers matters. While people may not remember exactly what we say, it is a well-known fact that they will remember how we make them feel. Here are a few important questions to ask yourself as you consider how you make your customers feel with the way you communicate with them about your business. 

  • Do you try to make your customers feel like a valued part of your business community? Do they know you care about their opinions? Do they hear from you consistently enough to feel remembered? 

 

Email marketing and social media have been a focus of our project work lately, so today we have created a round-up of interesting articles for you to read. So many business owners are faced with the feeling that they have to be on social media and they need to be sending out emails. Instead of being deliberate and planning things out, they often post or email haphazardly. Not necessarily a recipe for success.

These articles offer unique and relevant tips that you can start implementing today! Enjoy!