Email marketing and social media have been a focus of our project work lately, so today we have created a round-up of interesting articles for you to read. So many business owners are faced with the feeling that they have to be on social media and they need to be sending out emails. Instead of being deliberate and planning things out, they often post or email haphazardly. Not necessarily a recipe for success.

These articles offer unique and relevant tips that you can start implementing today! Enjoy!

PostedOctober 24, 2014

AuthorAmanda Washburn

CategoriesTips, Email Marketing, Social Media, Rough Draft Solutions, Writing, Newsletter

TagsEmail Marketing, Social Media, Copywriter Lansing, tips, Email Marketing Tips, Social media tips, Article roundup

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Happy Friday!

How has your week been? It is hard to believe that we are halfway through August! The project list has been pretty full over here at Rough Draft Solutions – but that is a wonderful thing! In the time that I have been a business owner I have learned one thing for sure - there is an ebb and flow to the number of projects that come to fruition. It seems the art of business success is in managing those ups and downs and establishing systems to help create a balance between actual project work and the effort to find work for the future.

PostedAugust 15, 2014

AuthorAmanda Washburn

CategoriesFood for Thought, Marketing, Newsletter, Writing, Rough Draft Solutions

TagsBusiness owner, Business, Marketing, Articles

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As promised, here is the blog side of the blog vs email newsletter debate. While both mediums have unique and important purposes, sometimes it is just too much for people to start with both projects at the same time. Blogging has a large variety of ways it can be used to benefit your company – from boosting the likelihood of your website being found by the general public, using it to grow your email list, and also positioning your company as an industry expert. The amount and the kind of information you can share on your blog is limitless and the people who view it have usually chosen to read your content (unlike newsletters that just arrive in their inbox). (If you want to read about the benefits and challenges of newsletters, check out our previous post!)

PostedJune 26, 2014

AuthorAmanda Washburn

CategoriesCommunication, Newsletter, Rough Draft Solutions, Marketing, Blogs

TagsEmail Newsletter, Blogs, Content Development, Audience Engagement, Search Engine Optimization

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When faced with making the decision of starting an email newsletter or blog, a person experiences something much like coming to a fork in the road. Ultimately, you need to know what your ideal destination is. In marketing speak, you need to know what your top priorities are and what your goals are. Blogs and newsletters work well for creating engaging content and for communicating with your current and potential clients. They are very different mediums and do serve unique purposes. For today, let's focus on email newsletters... tune in next week for our take on blogs!

Email Newsletters 101:

Who receives it: Emailed directly to a list of current and potential clients that you have acquired. You have been given approval to add them to your distribution list. *Be very careful to not send out newsletters to lists you have purchased.

PostedJune 19, 2014

AuthorAmanda Washburn

CategoriesStrategic Communication, Newsletter, Rough Draft Solutions, Blogs, Writing

TagsBlogs, Email Newsletter, Credibility, Customer Engagement

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Email Marketing & Social Media Tips to Implement Now

Recent Projects & Light Reading

Newsletters vs. Blogs Part 2

Newsletters vs. Blogs Part 1