Most business owners struggle to find the right words to attract their ideal clients.

I get it. Even as a writer and trained communicator, I struggle when I sit down to write about MY business.

As a business owner, you are dedicated, you love serving your customers, and you are hopelessly committed to providing real, tangible value. But for some reason, when it comes to communicating exactly what you do, especially in a way that resonates with your dream clients, you get stuck.

Hi, I’m Amanda Washburn.

My job is to help you share your story in a meaningful way that draws your ideal customers in, and moves your business forward.

Whether you need the copy on your home page refreshed or if you need to dig into your core brand statements for the first time, I can help.

• I'm a writer known for asking the right questions to get to the core of the value you offer.

• I listen carefully to the words you use, so I can incorporate them into the copy I write.

• I will push you to think beyond the services or products you offer and dig into understanding your clients’ perspective and the solutions they need.

• I will always encourage you to remember why you started this journey in the first place.

Often, business owners worry that outsourcing their copywriting will hinder their message. They worry that their personality and years of experience won’t be reflected in the copy.

While you are the expert on your business and your customers, I am here to help give you a little perspective and enable you to get back to the work you do best. I will listen carefully, study your work, and take copious amounts of notes about the way you speak, the phrases you use, and what gets you most excited. Then, I will layer that into your copy, so you end up with content that is clear, full of personality, and compelling enough to get your ideal clients to take action.

A little more about me

Most of the time, you can find me chasing around my two little boys or hanging out with my husband. I start every morning by making an Americano with a splash of cream and writing in blissful silence. Once my 4- and 2-year-old are up, my day is filled with sloppy kisses, dirty hands, and a million tiny toys.

My perfect day involves lots of sunshine, going on a “hike” with my little family, followed by pastries and coffee in a cute little town. I live for Michigan summers and slow, cozy mornings. I still subscribe to magazines, I enjoy folk and Indie music, and I relax by reading, taking a bubble bath, or chatting on the phone with a good friend.

After three years of focusing on motherhood, I am excited to get back into helping women with their writing and editing needs. While my number one gig is still dolling out snacks, reading stories, and playing with Magna-Tiles, I am thankful for the reminder that I can be a mom AND a business owner.

Hand over the pen and I will:

• Develop your brand voice

• Explore your target audience's pain points

• Set goals for content creation

• Articulate your value and unique offerings

• Outline, write, and edit content from start to finish

• Review your existing content and polish it so it shines