Most of us recognize when it is appropriate to write emails in a formal or informal tone. At work, we are told to error on the side of being too professional when communicating with coworkers, our boss, and our clients. We’re given the impression that it’s better to be safe than sorry and to be careful not to come off as too casual or worse, disrespectful.

But once you’ve formed strong relationships with coworkers and clients, wouldn’t it feel weird to be strictly professional in your emails? Shouldn’t your communication style reflect the connection and trust you’ve built over time? So, how do you walk the line between being professional and personable in your emails?

I may be a little late to the podcasting craze, but I’m hooked. I recently got a new phone because mine jumped off a cliff (figuratively, not literally). When I got my fancy-dancy new phone,  I got a free pair of Beats Wireless headphones (sadly, not sponsored!). New gadgets = revolutionized morning routine.  

Before I get into the nitty gritty of this post, I have an important question for you.

Do you have a personal brand?

If you answered yes, great! Keep reading, I have included several powerful tools for you to ramp up your brand!

If you answered, no, I’ve got some earth-shattering news for you. You already have a brand, whether you know it or not. And if you aren’t actively managing it, your brand is most likely working against you, instead of for you. I know, I know. You don’t need one more thing to add to your to-do list. But trust me, personal branding needs to be on your list. If it isn’t, you could quickly lose control of your personal and professional identities and find yourself in the category of wishy-washy has-been.