Do you ever wish you could hire someone to write blog posts for your business and still get the credit?
Kind of feels like cheating on a test, right? Thankfully, it’s not. In fact, it is a recommended practice that will not only save you time, but provide value to your customers.
A ghostwriter is someone who will capture your tone, style, and persona and use it to create content for you, under your name. Not all successful small business owners are skilled writers, nor do they have an abundance of extra time. A ghostwriter can write your blog posts and newsletters, giving you the freedom to focus on the work you love and need to do.
The goal is not to trick your audience or to be inauthentic. Ghostwriters are hired to tap into your knowledge and passion to create quality and consistent content that engages and informs your audience while growing your business.
Here are 6 reasons you should hire a ghost writer for your business!
1. They will save you time
Do you feel like you are constantly behind on your work? As a small business owner, you’re often going from one project to the next, balancing networking, training your staff, and you know, running a business. Whether you like writing for your business or not, there is often not enough time to do it all.
And frankly, as much we belabor writing our own content, sometimes it’s not the best use of our time. For example, if you’re a doctor, I don’t really want you to be spending your time writing a blog post to answer my questions when you should be seeing patients!
Ghostwriters can be tasked with everything from brainstorming blog post topics to researching keywords, to actually publishing the content they wrote. Yes, we highly encourage you to take the time to answer questions and review their work to add more of your personality to the content, but the ghostwriter can do the heavy lifting.
Instead of writing, editing, and rereading, you can simply review the content once. This doesn’t mean that you won’t ever be able to write your own content, but ghostwriters can help fill in the gaps and make sure you are providing consistent value to your customers!
2. They are paid to be creative and capture your expertise
At the end of a long day, the last thing you want to do is write for your business. This is usually when your mind is exhausted and consumed with the things you didn’t complete for the day.
Being distracted and tired is not a good recipe for writing compelling content for your business.
Ghostwriters are paid to be creative. Their job is to capture your personality, ask the right questions to tap into your expertise, and then do additional research to provide the extra value your customers crave. A quality ghostwriter wants you to hire them again and of course, wants you to be happy with their work.
By trade, a ghostwriter should be a skilled writer. Just like anything else, writing takes practice and patience. Both of which take time, which you probably don't have much of to spare as a business owner. Given a ghostwriter's experience, they will likely have an easier time coming up with a creative spin to make your content special.
3. They will help you produce content consistently
As mentioned in previous blog posts, like 6 Ways to Make Your Business Blog More Successful, creating content on a consistent basis is crucial. The last thing you want to do is send a weekly email campaign to your readers and then disappear for two months. If your blog readers are used to tuning in every Wednesday, you don’t want to disappoint them by not posting something without an explanation.
Ghostwriters can help make sure you maintain your content creation schedule and stick to it on a daily, weekly, or monthly basis. Maybe you can manage to write one blog post every two weeks, and a ghostwriter can fill in for the other weeks (this all depends on how much time you have on your hands and the needs of your business!).
A ghostwriter should mirror and improve upon your writing style – they are not meant to write in a way that showcases their personality, but in a way that captures and portrays yours. The content should remain true to who you are, emulate how you interact with customers, and uphold your principles and points of view.
If you don’t want to hire a ghostwriter to produce 100% of your content, simply have them help you get ahead on your content calendar. That way, if a few weeks get overloaded, you can pull content from your library of material.
4. They are trained to keep your audience’s interests in mind
As business owners, we can become too focused on one specific topic we really love to write about. We get so immersed in the things that we care about, we forget who we are writing for – our customers.
Now, don’t get me wrong. Most often we produce the best content when we are passionate about it (I have even told you once or twice to make sure you are sticking to these topics!). But, you also have to keep your customers in mind and make sure you aren’t repeating yourself or writing about topics that are irrelevant to them.
A ghostwriter is trained to write with the target audience in mind. They should ask you questions like “What is the goal of this post?” and “How do you want your audience to feel after they read this?” or "What action do you want your customers to take?"
Ghostwriters will also do a better job at limiting industry jargon. Most ghostwriters are not going to be trained in your industry and thus, will have to lookup industry terms you reference. They are much more likely to dig a bit further to use terms that your customers are sure to understand.
5. They are familiar with SEO best practices
If you’re ignoring search engine optimization, you might as well not be writing. Most ghostwriters focused on writing content for the internet will have a good grasp of SEO best practices. They know how to balance writing captivating content for your audience AND quality content for search engines.
Ghostwriters can help keep your keywords focused and structure your content in a way that makes it skimmable for your readers. Instead of just writing the text fast enough to get it published, they will think about details such as how compelling the headline is, if the content is broken up with subheaders, and if links to additional resources are included.
A quality ghostwriter will have a set process that helps deliver your content to your ideal audience.
6. They are flexible and on-demand
If you’re a small business owner, we’ve already covered that you are often too busy to produce content consistently. And even if you have a team of people working for you, they probably aren’t sitting around bored.
A major benefit of hiring a ghostwriter is that they get paid by production. They can be flexible with their schedules and are often available on short notice. Of course, it’s always a good idea to give your writer as much notice as possible. Quality writing and research do take time!
Open and regular communication can lead to a strong relationship with your ghostwriter. This way, you can develop certain times to discuss your business and content, but can also be confident that if you need help in a jiffy, they will be more than willing to help as soon as possible.
Content creation is becoming more and more important for small businesses. Your customers are looking for answers and if you want to stand out from the crowd, it’s important that you produce value-rich and compelling content. A ghostwriter may be the support you need to make your content creation goals a reality.
So, if you're feeling a bit maxed-out with all of your responsibilities as a business owner, think about getting some help with your copywriting. Your business needs to produce valuable content for your customers on a consistent basis. Consider finding a ghostwriter to help with your workload!
