Writing is one of those things that small business owners either love or hate to do. And as someone who falls into the love-it camp, it's still hard for me to find enough time to write for my business.
As a copywriter and editor for small businesses, I find that I channel all of my creative energy into my client projects. When it's time to write my weekly blog post, I am often left staring at a blank screen with zero inspiration.
And once you DO have the inspiration to write, you have to make sure your ideas come out in coherent sentences with as few typos and grammatical errors as possible! As a bit of a perfectionist myself, I often am so nervous to push the publish button that I spend far too long reading and re-reading my content. The issue here is that I over-analyze and waste valuable time that could be used to do other projects - likely ones that make me money!
But I am here to tell you that writing is important. It's vital to the growth of your business and to the connections you make with your customers. You must share your story, your insight, and provide content that solves your customers' problems. That is why your blog posts, newsletters, social media posts, and website content are so important. Those forms of content are the bits and pieces of information that are shaping your customers' opinions about your business.
So, in an effort to help you sharpen your writing skills and gain the confidence to produce content your customers crave, here is a round-up of our writing and editing blog posts! No matter if you are a skilled writer or someone who has never published content for their small business, these tips will give you a great start!
Comment below with your biggest writing/editing frustration! We're here to help!
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