Cake + writing? I mean, could it get any better? Betsy was so fun to work with - she is a visionary in the world of wedding cakes and makes the most delicious cupcakes. Helping her craft the messaging that would lead her ideal clients through her website was an absolute joy.
And as happy as cake makes me, testimonials like hers make me even happier. Here's what she had to say about working together.
"Amanda was absolutely wonderful to work with. When I decided I wanted to redo my bakery website, I had no idea where to start. Amanda was the answer!
How you ever wondered why it’s so hard to write for your business?
You live and breathe your work. It’s your passion, it’s your hobby, it’s what fills up your cup when everything else seems to be falling apart.
You know the ins and outs of it - the good parts - the bad parts - and you absolutely know who your ideal customer is and what they need.
Shouldn’t you be the PERFECT person to write the copy on your website and your marketing materials?
Writing is hard. Writing for your website is tortuous. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Earlier this week, we talked about WHY it’s hard to write website copy for your business. There are SO. MANY. REASONS. And yes, one of the ways to make writing for your website easier is to hire a copywriter (hello, hi, it’s me;) ). But you know what? You can also DIY your website copy. You can (and will) get better the more you write.