Well, it is officially June. I am not quite sure how we got here, as it seems like we totally skipped spring.  As our routines often change during the summer months, I want to take a moment and remind you of the value of ramping up your business's communication efforts. Whether you have a manufacturing business, a retail shop or maybe even an insurance agency, your customers are out and about and may have a little more time on their hands. We have all experienced the drudgery of the winter months and it is a good idea to break out of our comfort zones. This means challenging yourself to proactively engage your customers and let them know what is new with your business. Here are a few ideas of topics you could discuss with your customers and ways you could reach out to them.

Have you ever wondered how to more effectively engage your customers? Sometimes it is hard to know what to say and other times it is a challenge to know how often to reach out to your customers. Whatever the situation may be, business owners often postpone the task of reconnecting with their customers after they have completed a project - simply because they don't know what to say. 

The common misconception is that our customers don’t want to hear from us or that they already know enough about our company. However, there is immense value in sending friendly greetings, occasional updates and sharing relevant industry news with customers.