“Avoid using the word very because it’s lazy. A man is not very tired; he is exhausted. Don’t use very sad, use morose. Language was invented for one reason, for boys to woo women--and in that endeavor laziness will not do.” - Robin Williams.
Even though our main goal as business owners and content writers is not to “woo women,” we believe Robin Williams was onto something here.
In writing, each word plays a crucial role in portraying your message. When you write, you lose the power of gestures, facial expressions, and body language. The strength of the words you choose is directly correlated with the message you convey to the reader. If you want to create a powerful and engaging piece, you must use language to its full potential.