When faced with making the decision of starting an email newsletter or blog, a person experiences something much like coming to a fork in the road. Ultimately, you need to know what your ideal destination is. In marketing speak, you need to know what your top priorities are and what your goals are. Blogs and newsletters work well for creating engaging content and for communicating with your current and potential clients. They are very different mediums and do serve unique purposes. For today, let's focus on email newsletters... tune in next week for our take on blogs!
Email Newsletters 101:
- Who receives it: Emailed directly to a list of current and potential clients that you have acquired. You have been given approval to add them to your distribution list. *Be very careful to not send out newsletters to lists you have purchased.